How a Home-Services Company Turned Website Visitors Into Quote Requests
A home-services contractor was losing website visitors who couldn't get a fast answer. A custom AI chatbot now answers and captures quote requests 24/7.
Of website questions answered instantly, with no human involved
Quote requests captured per month
Always on — captures leads on nights and weekends
From kickoff to launch
The challenge
A home-services contractor in Texas had a steady flow of website traffic from local search and ads — and a quiet leak. Visitors landed with the same questions every time: do you serve my area, roughly what does a job like this cost, how soon can you come out. The answers were buried somewhere on the site, the quote form was long and easy to abandon, and most of those questions came in after the crew had gone home.
The owner couldn't see the leak — a visitor who leaves without asking shows up on no report. But the pattern was clear: people wanted to talk, and there was nobody on the website to talk to.
What we built
We built a custom AI chatbot trained on the contractor's actual business — service areas, the work they do and don't take, typical price ranges, scheduling, and the questions they hear every week:
- Real answers — handles service-area, pricing-ballpark, and availability questions in plain conversation, instead of sending people hunting.
- Quote capture — when a visitor is ready, it collects the job details, address, and contact info and passes a structured quote request to the team.
- After-hours coverage — the evenings and weekends, when homeowners actually research, are no longer dead time.
- Clean handoff — anything unusual is routed to the team with the full conversation attached.
The chatbot went live 10 days after kickoff.
The results
The chatbot now answers 62% of incoming questions on its own — the repetitive service-area and pricing questions that used to go unanswered. And it doesn't just deflect: it captured 34 extra quote requests a month the business would never have heard from, a large share of them outside working hours.
What it changed
The contractor didn't add office staff and didn't rebuild the website. They turned a stream of unanswered questions into booked quote requests — and got their evenings back from chasing web inquiries.
Every question a visitor can't get answered is a job quietly going to the next contractor. Answer it on the spot and most of them stay.
See how AI chatbot development works, or book a free call to scope a chatbot for your business.